Job title: Regional Marketing Manager
Job type: Permanent
Emp type: Full-time
Salary type: Annual
Salary: GBP £80,000.00
Job published: 29/04/2022
Job ID: 37323

Job Description

Job Title - EMEA Marketing Manager 

Salary - €50,000 - €75,000

Location - Netherlands (hybrid role)

 

The successful candidate will be a key member of the marketing team, work directly with the regional sales leaders to design and deliver high impact ABM marketing campaigns in targeted growth regions.

The role requires a strong understanding of target account strategies and campaign management skills to reach, nurture and drive action with targeted accounts or segments. 

 

Responsibilities

  • Research specific industry sectors, business segments and persona to produce targeted value proposition and messaging
  • Develop a comprehensive marketing program to generate demand and accelerate the funnel for targeted accounts 
  • Partner with EMEA sales leaders and support sales with account-based selling
  • Adapt and localize the execution of webinar/events, content calendar, email, digital and partner marketing initiatives
  • Prepare and present regional lead generation campaign plans and outcomes, and align with local sales to continuously refine strategy and improve results
  • Gather and share voice of customer and competitive intelligence in the region
  • Manage regional lead gen budget and metrics, and continuously optimize campaign ROI and funnel conversion

Skills and Experiences

  • Min. of 3-5 years of proven lead gen experience in B2B environment
  • Hands on experience developing and delivering account-based marketing campaigns that drive pipeline increase is a must
  • Experience partnering with sales to identify market opportunity and refine lead gen strategy
  • Strong English and Dutch writing skills 
  • Working knowledge of multi-stage funnel marketing and related technologies such as CMS, marketing automation and CRM
  • Cyber security industry experience preferred
  • Language skills: Dutch and English required – other language (Swedish or German) desirable